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The Vitamin Shoppe® Launches CBD HQ as the Industry-Leading Destination for CBD Wellness Solutions

The new CBD HQ experience is now available at over 570 locations of The Vitamin Shoppe and Super Supplements, offering 20+ brands of trusted CBD hemp extract products across ingestible, topical, and beauty formulations.

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Aug 17, 2020, 08:57 ET

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SECAUCUS, N.J. , Aug. 17, 2020 /PRNewswire/ — The Vitamin Shoppe ® , an omni-channel specialty retailer of nutritional products, today announced the launch of its new CBD HQ in-store and online concept, an industry-leading destination for CBD hemp extract wellness solutions.

CBD HQ now offers over 20 trusted brands that meet The Vitamin Shoppe’s high quality standards, including top-selling brands such as Garden of Life, Charlotte’s Web, Irwin Naturals, Uncle Bud’s, and SoulSpring, among others. New to the CBD HQ offering at The Vitamin Shoppe and Super Supplements this summer are the innovative Papa & Barkley and Hydrocanna brands. This comprehensive assortment encompasses ingestible CBD hemp extract formulations in liquid tinctures, capsules, gummies and beverages, as well as topical CBD products and beauty formulas.

Sharon Leite , CEO of The Vitamin Shoppe, commented: “The Vitamin Shoppe and Super Supplements stores are proud to be the premiere destinations for trusted CBD hemp extract products. We were the first national retailer to offer a broad selection of ingestible CBD products and our new CBD HQ concept is the next evolution of our commitment to this thriving, innovative wellness category. Driven by strong word-of-mouth, personal testimonials and self-directed consumer research, we are seeing robust interest in CBD from our customers. To meet that demand, The Vitamin Shoppe and Super Supplements continues to expand our industry-leading assortment of CBD products in trusted formulations that meet our exacting standards of quality.”

The knowledgeable Health Enthusiast associates in all The Vitamin Shoppe and Super Supplements stores can provide expert product information to customers seeking education and guidance about CBD hemp extract, as well as a wide array of other wellness solutions.

The full CBD HQ experience is currently available in 572 locations of The Vitamin Shoppe and Super Supplements stores in 39 states, plus Washington, D.C. and Puerto Rico . Another 150 stores offer a focused assortment of topical and beauty CBD products.

The Vitamin Shoppe first launched CBD hemp extract products, including ingestible formulations, in April 2019 in 135 stores.

/PRNewswire/ — The Vitamin Shoppe®, an omni-channel specialty retailer of nutritional products, today announced the launch of its new CBD HQ in-store and…

The Vitamin Shoppe sells edible CBD supplements, against FDA guidance

Published April 18, 2019

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The Vitamin Shoppe is the latest large retailer to announce it now carries CBD, but unlike other drugstore chains, the New Jersey-based company is selling edible CBD supplements and drops.

The move goes against repeated warnings from the U.S. Food and Drug Administration (FDA) that CBD in food, cosmetics and dietary supplements remains illegal.

The company started stocking CBD softgels this week and plans to add drops later this month, according to CNBC.

Vitamin Shoppe did not immediately respond to requests for comment from Hemp Industry Daily.

The retailer, which trades on the New York Stock Exchange under the ticker symbol VSI, sourced Irwin Naturals softgels, a full-spectrum hemp extract, and Garden of Life’s Dr. Formulated broad spectrum CBD extract softgels and liquid drops.

The products will be available in 14 states, Washington DC and Puerto Rico. The retailer began selling hemp extract essential oils nationwide in March.

A spokeswoman told CNBC that customers need a reliable place to buy products they know they can trust, including hemp-derived CBD extracts.

Within the past month, CVS, Walgreens and Rite Aid have announced they each would sell products containing CBD.

Several traditional retailers also stock hemp-derived products, including Urban Outfitters, Sephora, Ulta Beauty, Neiman Marcus, Barneys and DSW.

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4 comments on “ The Vitamin Shoppe sells edible CBD supplements, against FDA guidance ”

Well I have 2son who has sickle cell disease this might be another way to help them bc smoking help them with pain management ask me if I would be saying this in past no I wouldn’t but today my son’s have less pain crisis

God forbid someone starts selling CBD against USDA. But liquor is sold on every corner and kills more people every day than cannabis has in history… #WheresTheLogicInThat? . #Smacktards

There is only old bad untrue information on hemp in some people’s minds. Some weird down the dirt road wooden sign bar got ripped off recently.there is a hand made notice,asking for help in identifying the burglars. It’s a dang shack! Bars are still hidden in woods because Ok. Just finished coming out of prohibition. but, a weed with no ability to get anybody high, it has no thc or maybe one to three percent, and people fake freak out too.
Big Agra is coming for hemp. I’m sure they’ve had a plan all along,

Trump is only pres to make money and have all depts run by him. We have a mafia chief in office.

Way to go vitamin shoppe! Another reason I’ll stay a loyal customer. Absolutely ridiculous the FDA is unable to update our poorly administered federal guidelines.

All humans should have ready access to beneficial CBD. It’s silly to be having a conversation about this otherwise.

Unlike its drugstore colleagues that are mostly selling CBD-infused topicals, Vitamin Shoppe is selling edible CBD supplements and drops.