Social Media Consumer Insights on Who the CBD Industry Should Be Targeting
From CBD gummies to CBD bath bombs, the market for CBD is growing stronger day by day. Investment bank Cowen & Co’s recent report predicted that the CBD market will hit $16 billion by 2025. With such immense growth, we couldn’t help but to use Synthesio’s social listening platform to take a closer look at what people are saying online about CBD. Today, we’re diving deep into the CBD market and using social media consumer insights to discover who the industry should be targeting.
What exactly is CBD?
Let’s start with the basics. CBD is an abbreviation for cannabidiol (ka-ne-buh-DI-ol). According to Dr. Peter Grinspoon from Harvard Health Publishing , cannabidiol is the “ second-most prevalent ” active ingredient of cannabis, or marijuana. The first is THC, or delta-9-tetrahydrocannabinol, which produces the primary psychoactive effects associated with marijuana. But the CBD that’s found in CBD products is derived not from cannabis, but from the hemp plant. By itself, CBD does not cause a “high.”
In the medical community, cannabidiol has proven effectiveness in treating cases of childhood epilepsy. Last year, the FDA approved Epidiolex , a drug containing CBD, to treat rare and severe forms of epilepsy.
Outside of prescription medicine, CBD has grown to be one of today’s hottest ingredients, commonly used to address anxiety, insomnia, pain, and other conditions. For our research purposes, we divided CBD products into four major sectors: sublingual, inhalation, oral, and topical.
Sublingual : Use of CBD oils, which is often taken by placing a few drops under the tongue
Inhalation : CBD vape pens
Oral : Edible capsules, gummies, chocolate bars, etc. which contain CBD
Topical : Any product that’s meant to touch the skin or scalp, usually in the form of lotions, creams, shampoos, bath products
What insights does social media give us?
Let’s start by looking at the volume alone. After analyzing online conversations about CBD within the past year, our social listening platform found that the volume of conversations has been steadily increasing.
Then, we looked at which CBD products are talked-about most. To those already familiar with the industry, it may not be surprising that the sublingual sector of the CBD industry is the most popular. Around two-thirds of online conversations about CBD products were specifically about CBD oils!
Our numbers align with recent surveys evaluating CBD usage. Of all surveyed CBD users, 48% report using oils. The second-most-popular CBD products are vape pens, which 37% of users use, followed by ingestible products, like edibles and capsules.
Now that we know what people are talking about, let’s take a look at where people are talking. Unsurprisingly, Twitter’s in the first place, hosting around half of the conversations about CBD! Next, a shocking 25% of conversations took place on forums (a.k.a. Reddit). In third place was Instagram, where around 10% of discussions took place.
Why is it necessary to understand the what, where, and why of online conversations about CBD? A National Institutes of Health report stated that 38% of people found out about CBD from Internet research. That’s only 3% behind the 42% of people who heard about it from a family member or friend!
A significant portion of existing CBD users and (presumably) the industry’s target audience is getting information online. It’s word-of-mouth, through the Internet. Knowing where people read and engage is just step one of creating a targeted marketing campaign.
Social Media Consumer Insights on Generational Differences
So who’s talking about CBD online? Turns out, maybe an age group you didn’t expect.
Unsurprisingly, adults aged 18-35 are the most vocal about CBD online. But here’s the outstanding part: some 45-55-year-olds are also using the Internet to talk about it.
We were curious about whether there are differences in how different age groups approach CBD. Recent research has found that adults aged 18-24 and 25-34 are more likely to associate CBD with treating anxiety, whereas other age groups associated it with pain relief.
We decided to check out whether social media reflected this bias.
The age demographics of social media users who mention CBD and anxiety together are clearly concentrated in their twenties and early thirties.
The age range of social media users who mention CBD and pain is more varied. Notice the increase in users aged 35-45 and 45-55. Also, when compared to anxiety-related posts, take note of the dramatic decrease in users aged 18-25.
It appears that older users are more interested in the pain relief benefits of CBD, while younger users are more interested in the anxiety-reducing effects. This insight should drive marketing campaigns.
On our platform, we even found tweets that highlighted this difference. While younger adults tend to mention CBD with anxiety relief, older adults recommend it for pain relief.
From these insights, we know that demographics both young and old are receptive to using CBD. The trend is heading that way, and the market will grow.
Social Media Consumer Insights Reveal 2 Target Audiences
It’s already been established that CBD oil and CBD vape pens are the top dogs of the industry. The numbers alone tell us that story. Interestingly, though, our platform found a high correlation in the mentions of the two topics. Or, in other words, the volume of conversations behind both topics evolved in a very similar way this past year.
Simultaneously, CBD lotions and gummies also demonstrated a high correlation this past year.
What do these two pieces of information tell us about the industry? Well, we think that there are two distinct target audiences here: a group looking for immediate relief, and one that isn’t. Let us explain.
When thinking about CBD products, we like to talk about bioavailability. This refers to the amount of CBD that’s actually getting into your system. When using oils, the CBD goes directly into your bloodstream, giving you a bioavailability of 20-30%. Similarly, vape pens and cartridges allow the CBD to travel from the lungs into the bloodstream, giving you a bioavailability of 30-40%.
Meanwhile, the bioavailability of CBD gummies is at a meager 5%! And for topically applied products, like lotions, the bioavailability is nearly nonexistent.
What does this mean? This means we have one group of people interested in CBD products whose effects are felt almost immediately. On the other hand, another group is interested in CBD products with small doses, like gummies and lotions. These are two distinct groups of users! With these insights, companies can further narrow down the target audience and develop effective campaigns to reach them.
What does this mean for the industry’s future?
Our social media consumer insights on the CBD industry reveal some important things. One, there’s a demand. And, two, different demographics are open to these products, but in different contexts. Younger audiences see CBD as a treatment for anxiety, while older adults are open to the idea of using it for relief from chronic pain. Some people want immediate relief, while others are interested in products with low dosages. With pharma companies facing growing backlash against opioids and other drug developments, CBD is an expanding industry that warrants a closer look. In the next five years, the field will look vastly different. Now is the time for companies to begin R&D into various applications of CBD, or invest altogether in a promising company. Social media intelligence platforms allow companies to identify growing trends and their target audience before it’s too late to enter the game. Schedule a demo here .Social media consumer insights on the booming CBD market revealed distinct target audiences looking to use CBD in different ways.
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The second methodology is to ingest hemp oil, which may provide the identical pores and skin advantages and extra overall health advantages as utilizing the oil topically. If you take hemp oil orally, there’s much less threat of any pores and skin irritation or break outs, although it might cause some short-term digestive upset.
Will Hemp Oils And Other Hemp Products Test Positive On Drug Tests?
Drug Test Questions
Does Using Cbd Hemp Oil Result In A Positive Drug Test For Thc Or Marijuana?
If you could have been looking for an effective hemp lotion, your search is over. Once extracted from hemp or hashish, CBD could be added to several products, including tinctures, lotions, and oils. The subsequent time you’re attempting to decide between hemp oil versus CBD oil, think about which advantages you hope to gain. Always verify components on the packaging and consult with a healthcare professional when you’re still uncertain.
Not all oils are created equal, especially when it comes to those derived from the hashish plant. Though typically used interchangeably, hemp oil and CBD oil have crucial variations in how each impacts your physique and well being.
The custom continues properly into the modern age, as many off-the-shelf lotions rely on hemp seed oil as a key ingredient. Like other skin-care lotions, hemp lotion goals to condition spf 50 face sunscreen, moisturize and protect the pores and skin, whereas helping to reduce the looks of fine traces and wrinkles.
A post shared by JustCBD (@justcbd) on Jun 30, 2020 at 1:01pm PDT
CBD is one of the safest and most therapeutically versatile drugs out there. And not like its sibling tetrahydrocannabinol (THC), CBD doesn’t produce a excessive. In this brief guide, we’ll discuss not only how to use CBD oil for pain but we’ll additionally present foundational knowledge on CBD itself.
What is the best hemp lotion?
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Marijuana-derived CBD merchandise are illegal on the federal stage, but are legal under some state legal guidelines. Author Bio
About the Author: Aya is a blogger at smokeshop1, dotnews and higherlivingcbd.
Address: Unit 35, Chester West Employment Park, Sovereign WayChester, Cheshire
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CBD oil is made by extracting CBD from the hashish plant after which infusing oil with the extraction. Coconut and hemp seed oils are commonly used as the service oil. Cannabidiol (CBD) oil contains CBD extracts from hashish plants.
If you’re interesting in making an attempt it out, begin with a bottle of probably the greatest hemp lotions. High Desert Pure Hemp Infused Lotion has pain-relieving and anti-inflammatory ingredients to assist sooth sore and irritated pores and skin.
You can apply as a lot as you want and it’ll solely improve the softness and reduction your skin craves. This formulation accommodates Elderflower, Hemp Seed Oil, and Magnolia Bark that work in concert to fight tough, dry, and chapped skin. It is free of all chemicals, non-GMO, and cruelty-free, so you possibly can be ok with buying this reasonably priced hemp lotion. If you like the sultry scent of nag champa, this lotion is for you. Earthly Body Lotion with Nag Champa is made with a mix of Hemp Seed Oil and Moroccan Argan Oil to provide you with the all-pure skin aid you deserve.
Topicals do not show up on navy drug tests (or any drug test for that matter…). That being mentioned, many CBD oils on the market do include small quantities of THC. Although the quantity of THC current in CBD received’t get you excessive, it could make you take a look at optimistic on a drug take a look at. My daughter struggles with anxiousness and is in search of some more pure cures for it.
- In order to find out which cannabis product is best for you, explore the variations between hemp oil and CBD oil, as well as distinguishing ingredients to look out for.
- Not all oils are created equal, especially in terms of these derived from the hashish plant.
- Though usually used interchangeably, hemp oil and CBD oil have crucial variations in how each one impacts your physique and health.
- While hemp lotion helps you preserve smooth and youthful pores and skin, it additionally offers the setting a serving to hand.
Some individuals use CBD oil to relieve pain related to persistent conditions, such as arthritis. CBD, brief for cannabidiol, is a non-psychoactive compound in hashish crops that has anti-inflammatory and analgesic (ache killing) properties. Studies have shownthat hemp-derived CBD soothes sore muscles, alleviates stress, reduces insomnia, andclears up pimples. Additionally,many CBD lotions have been cited to help ease sure pores and skin conditions, like allergic dermatitis,psoriasis, andeczema. Hemp-derived CBD products (with less than 0.3 percent THC) are authorized on the federal level, however are still unlawful underneath some state laws.
Hempz Body Moisturizer can help relieve ache and improve your confidence in your pores and skin. This product accommodates vitamins A, E, and C, which have been shown to guard your skin from oxidants, which are molecules that can damage cells and are triggered environmentally or naturally.
But the pineapple and honey melon don’t just smell great — additionally they help condition, soften, and hydrate skin. The proprietary mix of oils, which includes hemp and jojoba, assist restore your pores and skin’s natural barrier and even out its tone, while nutritional vitamins A and E defend against free radicals. This ensures your pores and skin stays moisturized and healthy in the long term, even after the lotion comes off. According to the analysis research obtainable, the answer to this is query is a resounding NO! But, if you select to apply CBD topicals for pain administration, you don’t have to fret about drug checks.
Depending on the composition and high quality of a product, you would have a positive drug test outcome. Other CBD products haven’t undergone FDA testing to evaluate their safety and effectiveness in treating particular health issues, such as nervousness or complications. However, many CBD products contain trace amounts of delta-9-tetrahydrocannabinol (THC), marijuana’s primary energetic ingredient. Whether utilized topically or ingested orally, hempseed oil provides numerous advantages for pores and skin well being, and many individuals can benefit from these benefits. Using it topically, some folks may experience gentle irritation, so apply it to a small check patch of skin first (whether or not you’re utilizing pure hemp oil or hemp oil diluted with essential oils).
“Stress makes my skin dry so if CBD can have advantages on it, I may get some hemp flowers to relieve it. Since I’ll feel a wave of rest on my physique with CBD, I might lastly have the ability to concentrate on my work. I like that it works well for each Best Hemp and CBD Anti-Wrinkle Cream stress and nervousness so I would possibly smoke some once I get to purchase some. Stress makes my skin dry so if CBD can have benefits on it, I might get some hemp flowers to relieve it. which embrace relief from ache, inflammation and insomnia. Cbd Power Flower cbd lotion target How to turn out to be a CBD wholesaler? Hempzfresh Fusions Velvet Lavender & Pink Peony Cbd Herbal Body Moisturizer Can Hempz lotion make you fail a ]]>