Hemp History Week is now simply, ‘Hemp Week’
The Hemp Industries Association is launching Hemp Week this year as the official rebrand of the 11th annual, Hemp History Week campaign. The theme for 2020 is “Hemp. It’s Everything.” and will national events running from June 6-12, 2020 will focus on educating consumers on the industrial uses of cannabis sativa, L, known in English as “true hemp.”
“We really want to take this opportunity to begin educating consumers on the vast possibilities that hemp provides,” said Campaign Manager Ryann Hinch.
“If we are going to grow the hemp economy we first need to show people their choices. This new direction for Hemp Week will begin looking outside our industry to engage with people that may have never thought hemp was a viable and sustainable replacement for many of the products they use on a daily basis. Hemp really can be everything!”
Activist roots of trade association
Grassroots organizers, farmers, producers, and advocates from all walks of life will virtually come together from June 6-12, 2020 to educate and raise awareness on the diverse uses of hemp and the unparalleled environmental, entrepreneurial, and economical impacts of the plant. This is especially important now that domestic hemp cultivation and production are protected by federal law.
“Hemp can replace quite a few products, and if we, as a nation, start asking for, and buying, hemp products, we’ll help the American farmer answer the call for an available and renewable crop,” said HIA President Rick Trojan.
“We at the HIA have a very serious responsibility to grow the hemp economy on behalf of our members and for the good of our planet. We feel that shifting Hemp Week to this new direction provides consumers with the opportunity to learn more about this impressive plant and help them make the choice to ask for hemp-derived products.”
“Whether it’s Hemp Week or Hemp History Week, this is still an historic time for all cannabis industries,” said Chris Conrad, founder of the Business Alliance for Commerce in Hemp and first president of the HIA. “With our environment teetering on the brink, we need to be looking towards the future and how sustainable and restorative hemp agriculture can play a key role in protecting life on Earth.”
Plant of 50,000 uses … and more
Hemp Week’s 2020 theme “Hemp. It’s Everything.” will feature educational videos illustrating the many uses of hemp as well as discussions and webinars with hemp farmers, processors, and entrepreneurs. Traditionally the campaign was limited to a single week but will now be a year-round effort with new initiatives being launched throughout the year.
“Hemp is here. Retailers are on our side and see the potential,” said Hinch.
“The work done in previous years by the Hemp History Week staff and the many sponsors helped get us there. Now we need to turn our focus to consumers and get them to participate in this hemp economy. For the good of our farmers, our industry as a whole, and our planet. That takes more than just one week a year.”
About Hemp Week and the HIA
Started in 2010, Hemp Week is an industry-wide initiative of the Hemp Industries Association® (HIA®) to provide awareness about the environmental sustainability, health benefits, regenerative agriculture potential, and new technological applications of industrial hemp and it’s 50,001+ uses.
Hemp History Week is now simply, ‘Hemp Week’ The Hemp Industries Association is launching Hemp Week this year as the official rebrand of the 11th annual, Hemp History Week campaign. The theme for
Hemp History Week Kicks Off Today
Hemp farmers, activists, manufacturers, and retailers are coming together beginning today for Hemp History Week, an opportunity to celebrate the past and future of the crop poised to return to American farmlands thanks to legalization provisions in the 2018 Farm Bill. More than 1,500 events are planned nationwide, ranging from samples and sales of hemp products at small town markets, educational programs at universities, and even celebratory concerts at big city music venues.
Hemp History Week, now in its tenth year, is an annual educational campaign of the Hemp Industries Association that aims to raise “awareness about the environmental sustainability, health benefits, regenerative agriculture potential, and new technological applications of industrial hemp,” according to the campaign website. Hemp entrepreneur Morris Beegle, the co-founder and president of the WAFBA (We Are For Better Alternatives) family of brands, told High Times in a phone interview that his company has been partnering with the HIA for Hemp History Week since 2013.
Beegle says that the goal for the campaign is “to inform people and create awareness around the history of hemp.” Activities are being planned in at least 36 states, many in grocery outlets such as Whole Foods, Sprouts, and other natural food stores that have been the traditional source of products such as hemp seeds, hearts, and protein powder.
“There’s typically educational materials that consumers can take home with them and find out that we’ve been using this plant for thousands of years, from making paper in China 2,000 years ago to the ropes and sails on our ships that got us to America, to the covered wagons that helped us explore America in the early days,” Beegle says.
Thousands of Uses for Hemp
Hemp History Week is an excellent opportunity to show off the thousands of uses for hemp, according to Beegle. His companies include Tree Free Hemp, which prints business cards and other marketing materials on paper made with 25 percent hemp fiber and 75 percent post-consumer recycled paper, and Silver Mountain Hemp Guitars, a manufacturer of guitars, amplifier cabinets, and accessories including guitar straps and amp knobs that “go to 11,” all made with hemp.
“It’s really just a way to help spread awareness about the plant,” says Beegle. “To say ‘hey, we can do so many things with this. Here’s one thing. We can make guitars out of it.’”
The major supporter of Hemp History Week over the years has been Dr. Bronner’s Magic Soaps, “one of the biggest catalysts of the hemp movement for the last 18 to 20 years” and “true supporters of the plant,” Beegle says.
Events Planned Nationwide
Abner Nevarez, event marketing coordinator for Dr. Bronner’s, told High Times that his company is planning a party and concert on Thursday, June 6 at The Music Box in San Diego, near the firm’s headquarters in Vista, California. The event will include speakers including David Bronner, hemp activist and CEO of Dr. Bronner’s, and a special congratulatory video message from California Gov. Gavin Newsom.
“We’re celebrating 10 years of this campaign,” Nevarez says. “We’re excited about where it’s gone now that our campaign has actually reached its goal, when the President signed the bill last December to legalize hemp farming. We’re really excited about it.”
Awards will be presented to leaders in the campaign to legalize hemp, followed by musical entertainment from artists including Iron Sage Wood, Chali 2na and the House of Vibe, and DJ Rafi eL.
Other Hemp History Week events taking place June 3 through 9 include a hike to a historic hemp mill in Lexington, Kentucky, a hempcrete demonstration at Western Washington University in Bellingham, a hemp and CBD-infused dinner at Eatz LA in Los Angeles, and the launch of a Hemp Brown Ale from the Maui Brewing Company in Kihei, Hawai’i. Details on these and more than 1,000 additional events are available on the Hemp History Week website.
Happy Hemp History Week! Time to celebrate one of the most important plants the earth offers.