This marijuana-infused coffee pod company makes K-Cup-style coffee with a kick
This week, Brewbudz debuted a line of coffees and teas spiked with marijuana flower and encased in single-serve, fully compostable containers . Each pod costs about $7 and is available at select dispensaries in Nevada.
The idea is simple: Sink a pod into your Keurig or Keurig 2.0 brewer, drink, and enjoy a caffeine jolt that comes with a buzz.
Kevin Love, director of product for Brewbudz parent company Cannabiniers, said the company wanted to crack the marijuana edibles market with a low-calorie product that uses a socially accepted delivery mechanism. When they read the stats on coffee consumption, Cannabiniers (whose name combines “cannabinoids” — chemical compounds found in marijuana — and “pioneers”) knew they found a match. Nearly two-thirds of Americans drink coffee every day.
Cannabiniers didn’t come up with the concept. A K-Cup-styled marijuana coffee product first debuted in Colorado in 2015. Earlier this year, marijuana startup Somatik teamed up with a San Francisco coffee roaster to create a $12 weed-infused cold brew.
What sets Brewbudz apart from its competitors is its packaging. The pods are made from bio-based mesh, skins of roasted coffee beans, and other organic materials. When disposed of correctly, the pod breaks down in as little as five weeks, according to the website. By comparison, Keurig generates billions of pieces of plastics every year.
The pods come in regular and decaf coffee and tea varieties, and are available in a range of doses from 10 milligrams to 50 milligrams of THC (the active ingredient in marijuana that gets users high). It’s a high threshold for a product geared for recreational users, who typically have lower tolerances than medical users. If a 10-milligram cup is the rough equivalent of a shot of espresso and a glass of wine, then a 50-milligram cup would be all that and a Four Loko.
Love told Business Insider that the company hopes to launch a micro-dosed product for recreational users, as well as a large variety of infused marijuana strains, in the future.
Brewbudz are not licensed by Keurig, nor are they officially called K-cups. Keurig did not immediately respond to comment, and Love doesn’t expect to hear from the company.
“We have an eco-positive product, [Keurig has] an eco-negative,” Love said. “What are they going to say to us?”
Brewbudz makes Keurig-style marijuana coffee pods that the company claims are better for the environment than K-Cups.
Cannabis Coffee Pods Are a Thing — And They’re Even Compostable
Coffee and marijuana, together at last.
Starting early next year, California-based Brewbudz will begin selling cannabis-infused coffee, tea and cocoa. The company’s pod delivery system — similar to K-cups — will be 100 percent compatible with the millions of Keurig systems already in American homes.
“It’s an opportunity to bring together two different rituals in life,” BrewBudz vice president Jeffry Paul told Westword. “Drinking coffee or tea is something that’s part of your every day . There’s also a ritual for marijuana, whether it’s medicinal or recreational.”
As with other coffee pods, customers will have their choice of either decaffeinated and caffeinated options. The cannabis choices will range from 10 milligrams of THC in each pod for recreational users, and 25 to 50 milligrams of CBD for medical users.
The pod problem
Brewbudz also sought to address how the single-serving pods impact the environment — an issue that has hounded many companies focused on single-serve coffee because of the inherent waste involved. To that end, the company created a mesh-based 100 percent compostable pod.
“Scientists and world-class experts got together to create the world’s only compostable mesh of its kind,” the site explains. “The distinctive ring on every pod comes from the skin of roasted beans and the lid is a combination of compostable materials and inks.”
When composted properly, the pods will break down completely in as little as five weeks, the company says.
As you might expect, this marriage of all the benefits of marijuana coupled with all the joys of drinking coffee and tea won’t come cheap. Each Brewbudz pod, available in January to customers in six states where cannabis is currently legal, will cost about $7.
Marijuana-infused coffee pods combine coffee and cannabis will be 100% compostable, says maker Brewbudz.