Meadow is the Amazon of weed
Marijuana legalization is sweeping the nation, and The Green Rush is upon us. As pot sellers scramble to comply with complex regulations, one startup has built the full-stack of specialized commerce software they need. Meadow offers everything from an eye-catching digital storefront for teasing tasty plants, to automated patient records management for which you’ll go to jail if you screw up.
That’s why Meadow is emerging as the Amazon of weed. But it’s not just the website where you go to buy the best buds from a variety of top local shops. It’s the AWS powering the back end of the THC trade.
- Online and mobile ordering
- Delivery logistics
- In-store point of sale
- Inventory management
- Returns and discounts
- Patient intake and registration
Today Meadow launches that final piece of its marijuana dispensary software suite: loyalty. It lets ganja buyers earn points for shopping at the same place, which they can redeem for cash back, discounts, free products and prizes. Customers can earn and apply points in-store or online, and track how many they’ve racked up at all of Meadow’s vendors. It could be especially helpful for sellers who want to get rid of pot before it goes stale or another shipment comes in, without screwing with their public pricing.
“The ability to accrue points gives the dispensary a tool to build a deeper relationship with the customer,” says Meadow co-founder David Hua. “We’ve seen a lot of dispensaries fail at managing a loyalty program. Creating one is easy, tracking it with inventory and your reporting often can be super onerous for the operator.”
Meadow co-founder, CEO and smoker David Hua
Hua is a stoner, no doubt. But Meadow’s CEO is also a shrewd businessman who won it TechCrunch’s 2015 Crunchies award for best bootstrapped startup, led it through Y Combinator and raised its $2.1 million seed round last year. Operating out of a warehouse in San Francisco’s Mission District, pungent smoke often wafts in from the courtyard of Meadow HQ. Its willingness to serve as a community hub and event space has established Meadow as the commerce layer connecting players in the burgeoning legal pot business.
Meadow frequently gets compared to fellow weed software startup Eaze . While both run a virtual doctor’s office where you can get prescribed marijuana over video chat, and both offer an aggregated online storefront and delivery logistics service, that’s where the similarities end.
Eaze has aggressively raised more than $24 million for marketing in a bid to become the Uber for weed, organizing deliveries without formally employing the couriers. But Hua sees that as a more generic piece of the marijuana commerce puzzle that could get commoditized. It’s the hardcore back-end office software for navigating heavy regulation that’s harder to copy, but critical for running an upstanding pot business.
Meadow’s point of sale software lets marijuana dispensaries offer loyalty programs
Meadow’s vision is that if a dispensary relies on it for everything from scanning bar codes on jars of weed in their store to securely storing patient medical data, they’ll tack on its online storefront and delivery logistics for convenience sake.
That plot is panning out. Despite having raised just $2.1 million in April 2016, Hua says “We still have plenty of runway. We’re good on funding.” In fact, now that the 10-person startup can serve 70 percent of California counties that allow medical marijuana, Hua tells me Meadow is “getting close to profitability.”
The pot market is poised to get much more exciting as marijuana becomes legal for all adults in California at the start of 2018. “Looking at Colorado, Washington, Nevada [where weed recently became recreationally legal], those markets tripled, quadrupled, 5Xed over night. We expect to have a nice multiplier.” While only focused on California for now, Meadow has enormous growth potential as more states decriminalize.
A customer checks out using Meadow’s tablet-based point-of-sale software
Legalization brings challenges too, though, as regulations change, competition increases and more established businesses try to muscle in on the weed trade. That’s why Hua has raced to bring in best practices from outside of the pot world, watching how Square, Belly, FiveStars and other commerce platforms handle point-of-sale and loyalty.
With the end of any prohibition comes massive opportunities for new ventures. Some jumped into holding and selling weed themselves. Others like Eaze have vied to handle how it gets to your door. But Meadow has taken the unsexy path of building serious commerce software. As weed finally becomes a serious business in 2018, all that time coding could blossom into a very sticky service.
Marijuana legalization is sweeping the nation, and The Green Rush is upon us. As pot sellers scramble to comply with complex regulations, one startup has built the full-stack of specialized commerce software they need. Meadow offers everything from an eye-catching digital storefront for teasing tasty plants, to automated patient records management for which you'll go to jail if you screw up.
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You can now buy weed on Amazon. But is it legal?
You can buy pretty much anything on Amazon–and now you can add cannabis to that list.
Cannabis enthusiasts who wish to buy their product through a giant corporation are in luck, as sellers on the site have seemingly decided to hawk their wares through the retail giant.
The listings don’t specify the cultivar, producer, or origin of the bud–although seller 713CBD purports to be a “Licensed Seller” in a listing title.
The listings tout the purported therapeutic benefits of cannabis, such as “Relieves pain Reduces anxiety and depression Lowers Inflammation Aids natural sleep Creates a natural calm.”
Unfortunately, familiarity with punctuation was not included among those benefits.
A half ounce will run you USD$70, and does not qualify for Prime shipping. It is unclear if and how the seller verifies the purchaser’s age.
Amazon user Mike left an (unverified) 5-star rating on one listing that raved about the Amazon herb, entitled “The herbs are real, excellent results, the price is right! Get while the gettings [sic] good!” on February 10.
“This is the best thing I can think of happening!” says Mike.
“The buds are beautiful and aromatic, excellent results!! I’ve been using it for 50 years and this is the most safe way in the world to partake in the herb. This is safe, reliable, discreet and very good price. l could talk all day about the coolness and convince of the staff, excellent customer support. I win! You can too [sic].”
So far two other Amazon users have identified Mike’s description as “helpful.”
Although the possibility has been thrown around as a potential option for the future, the legality of selling cannabis on Amazon at the moment is murky at best. Recreational and/or medical cannabis are legal in many 33 U.S. states and the District of Columbia, but the drug remains illegal at the federal level.
Before getting excited about the convenience of being able to order pot alongside shampoo and ebooks, Canadians should note that moving cannabis across the border in either direction is strictly illegal— regardless of the convenience of it all.
No word yet on whether Amazon.ca will get in on the green, and with current regulations in place, it’s safe to say Canadians will be waiting a while before they can get Ama-zonked.
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You can buy pretty much anything on Amazon–and now you can add cannabis to that list. Cannabis enthusiasts who wish to buy their product through a giant corporation are in luck, as sellers on the site have seemingly decided to hawk their wares through the retail giant. The listings don’t specify the cultivar, producer, or origin of the bud–although seller 713CBD purports to be